A cottage complex symbolizing the refinement of an aristocratic lifestyle, where every moment is filled with wonderful emotions and unique impressions.
#Research #Strategy
#Identity
Having immersed in the subject of “Russian aristocracy”,
a brand idea was developed that includes various attributes and carriers to create a feeling of belonging to a unique culture and society.
Creating an environment where residents can take
a break from the bustle and enjoy aesthetic inspiration, being surrounded by architectural forms, well-groomed gardens and being accompanied
by extensive opportunities for active recreation.
The universatility of the brand mark allows it to be interpreted as an emblem of the local neo-nobility.
The copywriting touches the hearts and awakens noble feelings in the reader.
The logo contains the silhouette of a writer's pen, as a symbol of cultural identity as well as
a geolocation sign, which indicates concentration in one place.
