The team of specialists opens up new dimensions and wants to provide customers not only with lighting equipment, but also with the opportunity to see the world of everyday lighting from a new perspective.
#Research #Strategy
#Naming #Identity
The brand conveys images that encourage you to not just see luminaires, but also feel the light in a space, the light that can change the atmosphere, mood and perception of the world around you.
Within a framework of the current competitive environment, a positioning has been developed that combines expertise and research spirit.
The container logo is the main style-forming element that adapts to different carriers. The color scheme refers to the basic lighting parameters - cold/warm light. Vector graphics highlights images and makes the identity relevant.
The visual legend tells about the integration
of space and lighting.
The main slogan “Familiar things in a new light” has been also developed, and the component of the slogan can be adapted to different communication contexts.
LUMATICA is a name coined from the stem “luma - light” and the ending “tika”, which has
a unifying, generalizing character.
Literally, LUMATICA is all about lighting.
