A business style women's clothing brand that reflects
aesthetics in every detail.
#Research #Strategy
#Identity
Considering the approach based on the limited collections creation where each product has a non-standard style, emphasis was placed on creating a premium brand with
a focus on craft performance.
The brand name is a mirror word, and is translated as “from the form”. It became the starting point for creating a unique concept.
The brand embodies the integration of natural forms into the everyday urban environment, creating clothes that highlight the wearer's intelligence
and aesthetics.
Considering the peculiarities of the styles and color palette of the clothing collections, emphasis was placed on associations with materials that are similar in parameters.
In this case, these are installations made of wood, metal,
and black stone.
Installations that are conveyed through photo style and interior arrangement reinforce the brand’s philosophical approach.
The font style of the logo reflects the basic approach that many brands from the premium segment have come to.
The abbreviated version gathers all the shapes into a brand mark.
The styled version conveys the idea of constant motion and changing shapes
in the urban environment
