Rebranding of a chain of specialized alcoholic beverage shops.
It currently includes about 400 branches.
#Research #Strategy
#Identity
Rounding the corners of "formality", visual simplifying
of perception and enhancing attractiveness increases
the likelihood of strengthening the company's position
not only in the regions but also in big cities.
The current situation in the market required Alkoteka to optimize its image and at the same time maintain its current attributes.
The accent orange combined with the already established bordeaux color scheme not only makes the brand friendlier, but also visually symbolizes a wider range of products.
The encrypted silhouette of the bottle
in a renewed grotesque declares
the brand to be monumental in its field.
