Vladislav Xijnyak
Brand concepts
EN
Templ
A design platform that allows you to create websites by converting the finished design directly into HTML code.

#Research #Strategy
#Naming #Identity


Strategy

The brand has intention to be a leader in the field of creating innovative and user-friendly web solutions that help users implement their digital projects easily and with high quality.

The goal of the Templ brand is to establish an image that collects and conveys modern technologies
in the web space.



Naming

This container presents elements with HTML code,
ready-made design and layout for one web page.

The name "Templ" derives from the programming language element <template>



Identity

The corporate identity, in addition to the use of gradient
visual accents, has segmentation.


In the business segment (emphasis on dark blue), Templ's corporate identity focuses on a more formal format, reflecting a serious and professional approach to business matters.


In the corporate segment (emphasis on light blue), Templ's corporate identity targets a more friendly and attractive image. This choice is due to the focus on IT specialists and web designers, for whom it is important that the brand looks modern, creative and attractive.

The image of a container with streaming data has become a key attribute for building a visual system.

The silhouette of the capital letter "T" is highlighted and reflected in the font style.
Vladislav Xijnyak
Бренд-концепции
RU
EN
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