Analysis of the commonalities and differences
in the competitive environment. Creating
a brand development program
#brand audit, #brief analysis of business objectives,
#competitive analysis, #consumer perception
assessment, #visual analytics
#brand platform, #mission, #values, #advantages,
#nature and language of communication,
#life position and brand essence
#generating variants with description,
#phonosemantic analysis, #slogan development
Developing the brand positioning. Detailed work
on its relevance, character, communication
Generating a name that reflects the scale of the brand and its core qualities
#visual legend, #logotype, #corporate identity,
#packaging, #typography, #color, #photostyle,
# promotion materials, #SMM
Creating a visual system that is recognizable and attractive in its field
