Branding and packaging of male cosmetics
for the Russian and Emirati markets.
#Research #Strategy
#Naming #Identity
After many years SAMMAS was found, studied and transformed into a unique formula, which was developed into a modern product by technologists.
When touching the SAMMAS men's kit you can feel the magnetic force that each bottle has absorbed.
The history of SAMMAS goes back to ancient times, where it was a magical artifact created by the great Ilmarinen. This artifact used to bring wealth and good luck to its owner, like the Cornucopia in Greek mythology.
However, when SAMMAS was stolen, hard times fell on Ilmarinen's homeland and he sent an expedition to regain it. In the ensuing battle, the artifact was lost at sea.
SAMMAS packaging is not just a product container. It is a part of the overall concept of the brand that captures its essence. The clarity of the information on the packaging makes it understandable and accessible to the consumer.
The elegant packaging of SAMMAS makes the product an ideal gift for a man who appreciates quality and style.
The visual concept of the packaging is consistent with the brand's values and highlights its uniqueness in the market. Lines symbolizing force and attraction, like magnets, draw attention to the logo, making it the center of attention.
Each SAMMAS product is created in the unified style, with the use of aluminum as the main material. Flat black lids and dispensers add sophistication and style. The unique packaging design makes it easy to recognize SAMMAS products among other brands.
