A private club that provides its members with the privileges
from the finest city establishments.
#Research #Strategy
#Identity
KANS means "opportunity" in Swiss.
The main task was to bring together people with high status in one place and convey their sense
of exclusivity and involvement in something special.
Minimalism, an emphasis on red colour, linearity
and adaptability allow you to create a memorable and attractive brand image.
The brand positioning is formulated through the main slogan “the key to the opportunities in your city,” where each new participant is given a personalized and unique key.
A noble image of a private club is created through the visual metaphor of a key, where the logo is the base and the tip is one of the style form elements.
