Vladislav Xijnyak
Brand concepts
EN
Eurodon
A chain of private medical centers that includes 15 branches
in Rostov-on-Don and the Rostov region.
#Research #Strategy
#Identity


Strategy

In its new image, Eurodon combined care for health and natural harmony, creating a favorable image of patient interaction with the clinic.
The main objective of the rebranding is to create an image of a friendly medical brand and strengthen its mission - creating comfortable conditions for its patients.



Identity

This style-forming technique creates the overall visual system of the brand. Due to the scaling and filling degree, it is adaptive for different carriers. Moderately bright colors emphasize the friendly attitude of the brand.
The color juxtaposition effect emphasizes the symbiosis of life and medicine, bringing health care to every patient.

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